NABARD extends promotional and financial support for marketing of products of rural artisans/entrepreneurs through Melas/ Exhibitions. This help a large number of artisans/ SHG members to get exposed to the urban markets. The experience gained will help the artisans to fine tune their product range and marketing strategies to suit the emerging market preferences.
The implication of GI as an IPR instrument is that it gives rights to the people who produce these products in a specified region to stop others from using the geographical name in marketing the produce which does not originate from that defined area. With a view to protect the unique features of our arts & crafts and to prevent unauthorised use of the name of the identified GIs, NABARD has been extending financial assistance for GI patenting for such crafts. Grant assistance was provided to Andhra Pradesh Technology Development & Promotion Centre for securing Geographic Indication (GI) certification for Gadwal Sarees, Jamdhani Fabrics, Dharmavaram Sarees and Pochampally Sarees in Andhra Pradesh .
National Bank for Agriculture and Rural Development