Case Studies

sectors > Agricultural Productivity
Sprouts of Hope
MAHARASHTRA

THE INITIATIVE

  • Commercial cultivation of exotic vegetables

THE BENEFICIARIES

  • Farmers of Man village, Pune district, Maharashtra

THE CHALLENGE

  • Poor yield from traditional crops
  • Lack of awareness about alternative crops
  • De-spirited farmers

THE SOLUTION

  • NABARD supported the formation of a Farmers Club in the village
  • Capacity-building support was provided for adoption of technology
  • Credit was facilitated through the banking system
  • Awareness was created about market dynamics and marketing strategy

THE IMPACT

  • Increase in cultivation of exotic vegetables in polyhouses
  • Income of up to ` 2,000 per day through direct sales
  • Chief coordinator of the Club felicitated for his efforts at the national level