Initiative:

Farmers Clubs as tools for economic prosperity

Beneficiaries:

Farmers of Vellanad district, Kerala

The Challenge:

• Inadequate returns from coconut and rubber production
• Lack of forward and backward linkages
• Educating and empowering farmers

The Solution:

• NABARD sanctioned Rs 9 lakh for a pilot project on technology transfer, credit counselling and market advocacy through Farmers Clubs
• SHGs were formed and farmers were trained in rubber tapping, beekeeping, nursery maintenance and kitchen gardening
• An input centre was started for rubber farmers

The Impact:

• Federation of Farmers Clubs formed with 53 member clubs
• Commercial sale of local honey
• Increase in coconut and latex production
• Yearly turnover of input centre averages Rs 6.20 lakh
• Clusters converted into registered Coconut Producers’ Society (CPS)